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Healthcare Digital Strategies Must Move Beyond the Website and Facebook

This Changes Everything . . . We’re witnessing an amazing shift in terms of how people are relying on web, social networking and mobile technologies.  And that changes everything for healthcare...

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Social Media Update 2013: A good resource for healthcare marketers.

Who’s being social?  Social Media Update 2013, a new survey from the Pew Research Center’s Internet Project, reveals that: 73% of online adults now use a social networking site of some kind. 71% use...

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Brand journalism: engaging healthcare consumers with content.

A Forum for Healthcare Strategists Webinar More hospitals and health systems are diving into brand journalism as a way to deliver engaging content and showcase the work of the organization. But how...

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Are you seeing greater consumer scrutiny of healthcare prices? You will.

More and more, I hear from healthcare colleagues that the number of consumers inquiring about healthcare prices is increasing. Some just want to know what a specific procedure or drug will cost. Others...

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What Americans have to say about healthcare

Perspectives, expectations and insights for healthcare marketers.  Want to know what the average American thinks about your tax exempt status? How they’re using online ratings to choose doctors and...

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